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Apple Inc has ended an advisory deal with former design chief Jony Ive, the New York Times reported on Tuesday.

Citing sources, the newspaper reported that Ive’s contract had been extended and that the parties agreed not to renew it. Ive, who left Apple in 2019, was a close confidant of the late Chief Executive Steve Jobs and led the design work for the company’s candy-colored Mac computers and iPhone.

Apple declined to comment on the report.

After leaving Apple, Ive remained a consultant for Apple and also founded a company called LoveFrom. LoveFrom has partnered with Ferrari’s owner Exor, among others, under a multi-year agreement to “explore a series of creative projects with Exor in the field of luxury”.

Apple has ended an advisory deal with former design chief Jony Ive, the New York Times reported on Tuesday.

Citing sources, the newspaper reported that Ive’s contract had been extended and that the parties agreed not to renew it. Ive, who left Apple in 2019, was a close confidant of the late Chief Executive Steve Jobs and led the design work for the company’s candy-colored Mac computers and iPhone.

Apple declined to comment on the report.

Ive left Apple in 2019, at a pivotal time when the company was working on a redesign for the iPhone 12. He continued to be a consultant to Apple, founding a company called LoveFrom. LoveFrom has partnered with Ferrari’s owner Exor, among others, under a multi-year agreement to “explore a series of creative projects with Exor in the field of luxury”.

One of the most notable figures in Apple’s revival, Ive was hired by the Cupertino company in September 1992 as a full-time employee. After Jobs returned as Apple’s CEO in 1997, he worked closely with Ive to steer the company in a new direction. †

Apple released its popular 1998 iMac, later the iPhone and other products, which became popular products after their release.

Ive was promoted by Jobs to senior vice president of industrial design. He became the main design figure behind Apple’s original iMac, iPod, iPhone, iPad and Apple Watch – some of the company’s most popular products.


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